
Creating a Multi-Purpose Client Video for a Local Salon
When my childhood friend, who owns Renu Salon in Goodlettsville, Tennessee, told me she was adding a new esthetician to her team, I knew exactly how I could help her spread the word. The challenge? Most of her current clients had never gotten a facial—or were nervous about the idea. The common responses she’d get were:
“What’s a facial?”
“I’ve never had one before.”
“I don’t know what to expect—I’m too nervous.”

I Spent $13K on a Podcast I Quit
It’s been a minute since I uploaded a video to YouTube—November, to be exact. And if I’m being honest, I needed the break. Money was tight, so I let go of my studio rental last October. I had plans to shoot in PeerSpace locations or maybe the same studio once a month, but then the election hit, and mentally, I just wasn’t in a creative space because I was emotionally drained.