The Brett Boyer Foundation – Giving Tuesday Campaign

This project was about more than just capturing footage — it was about telling a story of love, resilience, and hope. The Brett Boyer Foundation was created in memory of Luke and Caroline Bryan’s niece, Brett, who was born with a congenital heart defect and Down syndrome.

To help amplify the foundation’s mission, we filmed two of their events and crafted a Giving Tuesday campaign video designed to raise awareness and inspire donations. The piece combined heartfelt b-roll, photos of Brett provided by the family, and a moving voiceover by country music artist Luke Bryan.

Every shot was captured with intention — highlighting not only the emotion of the events but the enduring impact of the foundation’s work. The final video serves as a lasting tribute to Brett’s light and as a powerful call to action for supporting other heart warriors and their families.

Deliverables:

  • A Giving Tuesday campaign video combining footage from two foundation events, Luke Bryan’s narrated voiceover, and provided archival photos of Brett.

  • Licensing rights allowing The Brett Boyer Foundation to use the video across marketing channels, donor campaigns, and events..

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