The Brett Boyer Foundation – Giving Tuesday Campaign
This project was about more than just capturing footage — it was about telling a story of love, resilience, and hope. The Brett Boyer Foundation was created in memory of Luke and Caroline Bryan’s niece, Brett, who was born with a congenital heart defect and Down syndrome.
To help amplify the foundation’s mission, we filmed two of their events and crafted a Giving Tuesday campaign video designed to raise awareness and inspire donations. The piece combined heartfelt b-roll, photos of Brett provided by the family, and a moving voiceover by country music artist Luke Bryan.
Every shot was captured with intention — highlighting not only the emotion of the events but the enduring impact of the foundation’s work. The final video serves as a lasting tribute to Brett’s light and as a powerful call to action for supporting other heart warriors and their families.
Deliverables:
A Giving Tuesday campaign video combining footage from two foundation events, Luke Bryan’s narrated voiceover, and provided archival photos of Brett.
Licensing rights allowing The Brett Boyer Foundation to use the video across marketing channels, donor campaigns, and events..