Children’s Defense Fund

Our event coverage goes beyond just taking photos and videos — we focus on creating content that works across social media, advertising, internal communications, and email marketing campaigns. From the start, we collaborate closely with the event manager and communications director to understand the story they want to tell and the key messages they want to highlight.

During the event, we’re not just capturing random moments — we’re strategically shooting content that can be used in multiple ways, from short-form social clips to polished marketing assets. Every shot, angle, and interaction is planned with future use in mind, so the content remains valuable long after the event ends.

By thinking ahead and working directly with the team, we create evergreen content that not only documents the event but also helps the brand stand out, engage its audience, and be repurposed across campaigns for maximum impact.

Deliverables:

  • A comprehensive collection of high-resolution photos and videos capturing key moments and highlights from the event.

  • Edited assets optimized for advertising, social media posts, internal communications, and email marketing campaigns.

  • Full licensing rights allow clients to use the content across various marketing channels without restrictions.

Proctor 2024 Event Recap

Repurposed Content

Note: The above video includes two pieces of content that play one after another from left to right

IRC Social Media Content

Let's Chat
Black male with a button down white shirt
Black male speaking to a group of women
Black male speaking to a large room of younger people
Two people looking at the Washington monument
Black female observing a civil rights statue
Black female observing an exhibit at the Legacy Museum
Three young black girls smiling
Young black adults posed in from of the Lincoln Memorial
Black male preaching
Three white women smiling
Young black female smiling
Young black female smiling in front of the Lincoln Memorial
Children in a gymnasium
Young black male smiling
A book held high in a crowed room
Young black male smiling in front of the Lincoln Memorial
Two women saluting and one woman smiling
A black male smiling surrounded by smiling females