No Gatekeeping Summit

For the No Gatekeeping Summit, the client had originally filmed an ad on a mobile phone on Broadway. While it had authenticity and charm, it wasn’t optimized for a paid ad — it was more suited as a social post.

We stepped in to elevate the concept. First, we storyboarded a clear, intentional plan that would capture attention quickly and communicate the Summit’s value. Then, on a budget, we produced a short, professional ad that leveraged cinematic storytelling, precise framing, and messaging designed to resonate with the target audience.

The results spoke for themselves. Our ad reached 21,951 people and earned 33,280 impressions, compared to the original, which only reached 750 people with 890 impressions. Every shot and every line of text was purpose-driven, ensuring the ad not only looked professional but also performed as a paid campaign.

This project shows exactly what intentional planning, strategic storytelling, and professional production can do — transforming a simple idea into a high-performing ad that engages, converts, and drives measurable results.

Deliverables:

• Short-form ad optimized for paid social campaigns (15–30 seconds).

• Storyboard and concept development tailored to the target audience.

• Cinematic-quality filming and editing using professional equipment on a budget.

• Optimized graphics and on-screen text highlighting the Summit’s unique value.

• Performance-focused strategy to ensure the ad drives reach, engagement, and conversions.